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Explore By Region

flag Chinese travelers are flocking abroad during Golden Week 2025, boosting bookings globally.

flag Golden Week 2025 is driving a significant increase in Chinese outbound travel, with accommodation bookings rising sharply year-on-year as travelers extend their holidays up to 12 days. flag Popular destinations include Japan, South Korea, and Southeast Asia, with urban centers like Tokyo and Seoul drawing crowds, while island and nature-focused locations such as Cebu, Phu Quoc, and Okinawa are growing in popularity. flag European cities including Düsseldorf, Frankfurt, Copenhagen, and Barcelona are seeing double- and triple-digit growth, fueled by cultural and scenic attractions. flag Interest in Africa and the Middle East is rising, with Johannesburg, Cairo, Tanzania’s Kilimanjaro region, Doha, and Abu Dhabi reporting strong demand. flag Travelers are booking earlier, seeking value, and favoring diverse accommodations, including hostels—up 240% among Gen Z—alongside homestays and villas. flag Overlapping regional holidays are boosting short-haul travel, with most trips to Japan and South Korea being short flights, reflecting a broader trend toward strategic planning, alternative stays, and exploration of emerging destinations worldwide.

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