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flag Amazon faces FTC trial over claims it used deceptive website designs to trick users into Prime subscriptions, which it denies.

flag Amazon is on trial in Seattle over allegations it misled consumers into signing up for Prime through deceptive website designs, known as "dark patterns," according to the FTC. flag The agency claims Amazon made enrollment easy with prominent free shipping buttons while obscuring cancellation, requiring a complex, multi-step process internally called the "Iliad Flow," which tricked millions into unintended subscriptions. flag The FTC argues these practices violated consumer protection laws, citing internal documents describing the issue as an "unspoken cancer." flag Amazon denies wrongdoing, saying its practices are standard in the subscription industry and that "dark patterns" lack a clear legal definition. flag The trial, expected to last nearly a month and decided by a jury, follows criticism from Judge John Chun over Amazon’s handling of evidence. flag It is a precursor to a larger antitrust case expected in 2027.

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