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flag Plain vape packaging cuts youth interest by 15%, per UCL and King’s College London study.

flag A UCL and King’s College London study finds plain vape packaging reduces youth interest in trying vapes from 53% to 38% without affecting adult users, who continue to view vaping as a smoking cessation tool. flag The research, involving nearly 6,800 participants, supports stricter regulations like those in the UK’s Tobacco and Vapes Bill, which aims to limit colorful designs, child-attractive flavors, and vape displays. flag These measures follow a 2025 ban on disposable vapes and reflect concerns over youth vaping, while preserving vaping’s role in helping adults quit smoking.

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