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The Madison Mid Cap Fund sold Brown-Forman shares in Q2 2025 due to declining liquor demand from youth, health trends, and cannabis legalization.
The Madison Mid Cap Fund sold its stake in Brown-Forman (BF-B) during the second quarter of 2025, citing declining liquor demand linked to long-term trends like reduced consumption among younger consumers, the impact of weight loss medications, rising interest in healthier lifestyles, and expanding cannabis legalization.
The fund posted a 5.2% return for the quarter, underperforming the Russell Midcap Index's 8.5% gain.
Brown-Forman's stock had fallen 41.58% over the past year and 11.47% in the prior month, closing at $27.48 on September 19, 2025, with a market cap of $12.888 billion.
The fund also highlighted tariffs as a risk, noting that American whiskey often faces trade barriers, increasing uncertainty for exports.
While recovery is possible, the fund stressed that these societal shifts may endure for years.
El Fondo Madison Mid Cap vendió acciones de Brown-Forman en el segundo trimestre de 2025 debido a la disminución de la demanda de licor por parte de los jóvenes, las tendencias de salud y la legalización del cannabis.