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flag The Madison Mid Cap Fund sold Brown-Forman shares in Q2 2025 due to declining liquor demand from youth, health trends, and cannabis legalization.

flag The Madison Mid Cap Fund sold its stake in Brown-Forman (BF-B) during the second quarter of 2025, citing declining liquor demand linked to long-term trends like reduced consumption among younger consumers, the impact of weight loss medications, rising interest in healthier lifestyles, and expanding cannabis legalization. flag The fund posted a 5.2% return for the quarter, underperforming the Russell Midcap Index's 8.5% gain. flag Brown-Forman's stock had fallen 41.58% over the past year and 11.47% in the prior month, closing at $27.48 on September 19, 2025, with a market cap of $12.888 billion. flag The fund also highlighted tariffs as a risk, noting that American whiskey often faces trade barriers, increasing uncertainty for exports. flag While recovery is possible, the fund stressed that these societal shifts may endure for years.

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