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Gen Z homebuyers increasingly value living near Greggs over schools or transit, per a UK study.
A UK study by Purplebricks finds that 36% of Gen Z homebuyers prioritize proximity to Greggs bakeries over traditional amenities like schools or public transport, valuing them more than independent cafes or chains like Costa, Starbucks, or Pret.
The research highlights a shift in housing preferences among young adults, driven by convenience and access to affordable, familiar food options.
Cities like Newcastle, Manchester, and Glasgow have high Greggs density, with varying home prices reflecting regional affordability.
The findings suggest lifestyle factors, including local retail access, are increasingly influencing where younger buyers choose to live.
Los compradores de viviendas de la Generación Z valoran cada vez más vivir cerca de Greggs sobre las escuelas o el tránsito, según un estudio del Reino Unido.