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flag Build-A-Bear Workshop thrives amid retail struggles thanks to its hands-on, nostalgic in-store experience.

flag Build-A-Bear Workshop is experiencing strong growth despite broader retail challenges, including tariffs and declining mall traffic. flag The company’s unique in-store experience, where customers create personalized stuffed animals, continues to attract families and drive foot traffic. flag Increased demand for interactive, nostalgic shopping experiences has helped the brand stand out, contributing to consistent sales and expansion plans.

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