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India's PM Modi urges domestic buying amid U.S. tariffs, sparking boycotts and trade talks.
Indian Prime Minister Narendra Modi urged citizens to support domestic products over foreign-made goods in a national address amid strained trade relations with the United States, following a 50% tariff on Indian imports.
He promoted the "Swadeshi" movement, encouraging the use of locally made items across daily life, without naming specific countries or brands.
The call sparked campaigns to boycott major American brands like McDonald's, Pepsi, and Apple, which remain popular nationwide.
Retailers are prioritizing Indian-made goods, and Commerce Minister Piyush Goyal is set to visit Washington for trade talks aimed at easing tensions.
The push reflects India’s broader effort to boost economic self-reliance as global trade dynamics shift.
El primer ministro de la India, Modi, insta a la compra doméstica en medio de los aranceles estadounidenses, lo que desencadena boicots y conversaciones comerciales.