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flag Indian cities see rising demand for Ayurveda and nutrition products due to health awareness and preventive care trends.

flag Demand for Ayurveda and nutrition products is rising across Indian cities, driven by growing health awareness and a shift toward preventive care, according to experts. flag Consumers in both major and smaller urban centers are increasingly turning to Ayurvedic, Unani, and Siddha practices for holistic wellness, supported by rising incomes, digital health access, and integration of global ingredients with traditional diets. flag The Ministry of Ayush promotes this trend through initiatives like 'Ayurveda Aahar,' blending ancient wisdom with modern nutrition. flag Public-private collaborations and global interest in Ayurveda tourism, projected to grow significantly, reflect expanding opportunities in the wellness sector.

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