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flag WSU now sells beer and wine at Martin Stadium during Apple Cup, with limits and a no-reentry rule.

flag Washington State University is selling beer and wine for the first time at Martin Stadium during the Apple Cup game against the University of Washington, expanding alcohol access beyond suites and club levels to most of the stadium. flag The change, aimed at boosting revenue and enhancing fan experience, comes with a no-reentry policy, $10.99 drinks, and a two-drink limit per ID. flag Alcohol will not be sold near the student section. flag Fans have welcomed the update, expressing excitement and a commitment to staying for the full game, reflecting a growing trend in college football to improve game day offerings.

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