A Stan Lee AI hologram will chat with fans at the 2025 L.A. Comic-Con, based on real footage and without fabricated speech.

A Stan Lee AI hologram will appear at the 2025 L.A. Comic-Con, allowing fans to have brief conversations and take photos with a digital representation based on archived footage. Developed by Proto Hologram and managed by Kartoon Studios, the hologram reflects Lee’s personality, values, and public statements without fabricating his words. The experience, priced $15–$20, will be held in a 1,500-square-foot booth and may include surprise appearances. The event comes amid ethical concerns linked to a documentary alleging Lee was exploited in his final years, though organizers emphasize the hologram honors his legacy. Lee, who co-created characters like Spider-Man and Iron Man, helped rebrand the convention in 2016.