Senior VP Joshua Franks sold $1.15M in e.l.f. Beauty shares on Sept. 16, reducing his stake by 7.38%.

Senior Vice President Joshua Allen Franks sold 7,913 shares of e.l.f. Beauty on September 16, 2025, for $145 each, totaling $1.15 million, reducing his stake by 7.38% to 99,369 shares valued at about $14.4 million. The sale was filed with the SEC. The company, known for inclusive, vegan, and cruelty-free beauty products, reported strong earnings on August 6, with $0.89 EPS, beating estimates by $0.05, and a 9% year-over-year revenue gain. Despite the executive sales, which contributed to a 4.6% stock drop, e.l.f. Beauty remains near its 52-week high, up 14% year-to-date, with a market cap of $8.31 billion and a "Moderate Buy" consensus.