Princess Kate's unscripted hair-twisting video went viral, drawing 16 million views and highlighting public preference for authenticity over royal polish.

Princess Kate has gone viral for a 15-second unscripted video on X showing her casually twisting her hair into a low bun without aids, amassing over 16 million views. The raw, relatable moment—depicting her as a busy mother and ordinary woman—contrasted sharply with the royal family’s polished, high-production content, which has drawn far fewer views. The clip’s authenticity resonated widely, sparking comparisons to her early public appearances and highlighting a public appetite for genuine, off-the-cuff moments over carefully curated imagery.