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flag H&M kicked off London Fashion Week 2025 with a vibrant, magazine-themed show celebrating British culture and creativity.

flag H&M opened London Fashion Week 2025 with a vibrant, magazine-themed runway show at 180 Studios, celebrating the city’s rebellious spirit through fashion, music, and performance. flag The event, titled "The London Issue," featured three collections inspired by British culture, from Brutalist architecture to the 90s Britpop era, showcasing structured tailoring, acid wash denim, plaid skirts, and bold accessories. flag Models including Romeo Beckham and Lila Moss walked in eclectic looks, while singer Lola Young performed her hits live amid an LED maze. flag The show, H&M’s first standalone London runway since 2018, highlighted global talent and London’s creative identity, with all collections set to launch in October.

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