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flag A Chinese woman's viral performance art of "selling her soul" for rare Labubu dolls highlights extreme fan devotion and rising collectible prices.

flag A woman in China reportedly gained attention online for a performance art piece in which she symbolically "sold her soul" to acquire rare Labubu dolls, popular collectible figures from the Kaws-inspired brand Labubu. flag The act, part of a viral social media trend, highlighted the intense fandom and high demand for limited-edition collectibles, with some dolls selling for thousands of dollars. flag While the gesture was framed as theatrical and metaphorical, it sparked discussion about consumer culture and the lengths some fans go to obtain coveted items.

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