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Apple denies iPhone 17 Pro and iPhone Air price hikes are due to tariffs, citing other reasons.
Apple CEO Tim Cook stated on September 19, 2025, that recent price increases for the iPhone 17 Pro and new iPhone Air are not due to U.S. import tariffs, despite ongoing trade tensions and rising costs from former President Trump’s policies.
Speaking with CNBC’s Jim Cramer, Cook confirmed the iPhone 17 Pro’s $100 price rise is unrelated to tariffs, though he did not specify the exact reasons behind the hike.
The iPhone Air, replacing the Plus model, also saw a price increase.
Cook emphasized Apple’s $600 billion commitment to U.S. manufacturing and its engagement with policymakers, while asserting that AI is already integrated into the iPhone ecosystem.
The company maintained stable pricing for entry-level models.
Apple niega que los aumentos de precios del iPhone 17 Pro y del iPhone Air se deban a los aranceles, citando otras razones.