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flag Urban Company launches 'Insta Help' for 15-minute domestic worker bookings, targeting India's fast-growing on-demand services market.

flag Urban Company, India's top home-services platform, is expanding its focus on instant services, launching 'Insta Help' to book domestic workers within 15 minutes. flag This shift toward rapid delivery reflects growing demand for quick commerce and hyperlocal services in India. flag The company aims to build a dense network of professionals to enable one-hour service availability, despite challenges in logistics and profit margins. flag This strategy supports its growth amid a projected 22.4% compound annual growth rate in India's online on-demand services market from 2023 to 2030.

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