Sun World and Pairwise partner to develop pitless cherries using advanced breeding for sustainability and market leadership.

Sun World International and Pairwise have formed a joint venture to develop a pitless cherry using advanced breeding technology. The partnership combines Sun World’s fruit breeding and licensing expertise with Pairwise’s Fulcrum platform to accelerate trait development. Sun World will have exclusive commercial rights to the resulting genetics, aiming for a first-to-market advantage. The project supports sustainable agriculture, reduces food waste, and enhances consumer and producer outcomes. Pairwise will lead R&D, leveraging its experience with seedless berries, while Sun World contributes germplasm, breeding infrastructure, and market access.