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Olive Garden tests smaller, cheaper entrees at 40% of locations, boosting sales and customer satisfaction.
Olive Garden, owned by Darden Restaurants, is testing smaller, lower-priced portions of seven entrees at 40% of its locations.
The "Lighter Portion Entrées" offer reduced servings at a lower cost, paired with unlimited breadsticks and soup or salad.
Early results show a 15% increase in affordability ratings, high customer satisfaction with portion size, and a nearly 6% sales rise and 3% traffic increase at participating locations.
The initiative aims to boost sales and provide more affordable dining options.
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Olive Garden prueba platos más pequeños y baratos en el 40% de las ubicaciones, aumentando las ventas y la satisfacción del cliente.