Delhi High Court warns Patanjali it may pay costs if its ad appeal is deemed frivolous over disparaging rival Chyawanprash ads.

The Delhi High Court has warned Patanjali Ayurved it may face costs if its appeal against an ad ban is deemed frivolous, criticizing the company's advertisements as disparaging Dabur's Chyawanprash and constituting generic disparagement. The court found Patanjali's claims, including labeling rival products as "ordinary," to be misleading and harmful to competitors. The appeal, challenging a prior order requiring removal of specific disparaging lines, was met with skepticism, with the court questioning the need for the appeal. The matter is set for further hearing on September 23.