Canadian firm Tradable Bits partners with Mexican club Querétaro F.C. to boost fan engagement using data tech.

Tradable Bits, a Canadian fan data technology company, has partnered with Mexican soccer club Querétaro F.C. under new ownership to modernize fan engagement. The multi-year agreement provides Querétaro with advanced tools to collect, analyze, and use fan data across ticketing, marketing, and in-venue systems. The goal is to deliver personalized experiences, strengthen supporter and sponsor relationships, and boost commercial growth. The collaboration aims to enhance the Gallos Blancos fan experience through innovation and data-driven strategies.