StubHub will show all-in ticket prices to boost transparency, possibly reducing short-term revenue.

StubHub's CEO says the company's shift toward showing all-in ticket prices— including fees—could temporarily affect revenue, as some customers may be deterred by the higher displayed costs. The move aims to increase transparency and build trust, but the CEO acknowledges it may lead to lower sales volume in the short term. The company continues to balance customer satisfaction with financial performance.