Sahm Capital ran a 2-week Saudi National Day campaign, offering a Lucid Air EV and other prizes for completing a digital logo via QR codes.

Sahm Capital, a Riyadh-based fintech firm, launched a two-week "Complete the Sahm Logo to Win Your Dream Car" campaign from September 9 to 23, 2025, to mark Saudi National Day. Participants collected digital fragments via QR codes on social media and outdoor ads in Riyadh, completing a digital logo to enter a draw for a Lucid Air Pure EV worth SAR 299,000, a FIFA World Cup 2026 trip, and business class vouchers. All who opened a trading account received a SAR 50 voucher. The campaign supports Saudi Arabia’s Vision 2030 goals and highlights Sahm Capital’s tech-driven financial services.