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A 2000s music company bought the Fyre Festival brand, aiming to relaunch the failed 2017 event.
A once-prominent 2000s music company has acquired the rights to the Fyre Festival brand, reviving the infamous event known for its major failures and fraud allegations.
The purchase marks a comeback attempt for a festival that became a symbol of hype-driven deception after its 2017 collapse.
The acquiring company, known for its past influence in the music industry, aims to rebrand and relaunch the festival, though details about the new event remain limited.
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Una compañía musical de la década de 2000 compró la marca Fyre Festival, con el objetivo de relanzar el fallido evento de 2017.