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flag Nutrition is now Australia’s top reason for eating eggs, surpassing price and taste.

flag Nutrition is now the top factor driving egg consumption in Australia, surpassing price, convenience, and taste, according to new research. flag The Australian Egg Industry Sustainability Framework, released September 11, shows growing consumer trust, with 83% supporting the industry and 62% believing it acts in society’s best interests. flag Consumers prioritize animal welfare, sustainability, and food safety, and the industry is seen as responsive to public concerns. flag Despite challenges like avian flu and cost-of-living pressures, trust has remained strong, and perceptions are shaped by economic factors and expectations for responsible industry practices.

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