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flag Morrisons saw slower sales growth due to inflation and rising costs, despite price cuts and £63M in savings.

flag Morrisons, the UK's fifth-largest supermarket, reported a sales slowdown in the latest quarter as rising food prices, with inflation at 5.1% in August, strained household budgets. flag CEO Rami Baitieh cited inflation and government cost pressures, including minimum wage hikes and new taxes, as key challenges. flag To help customers, Morrisons cut prices on about 650 items and adjusted promotions, while achieving £63 million in cost savings, staying on track for a £1 billion savings target by 2026. flag Total sales rose 3.5% to £4 billion for the 13 weeks ending July 27, down from 4.2% growth the prior quarter.

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