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LimeWire bought the Fyre Festival brand for $245,300 to reinvent it as real-world experiences using its crypto token.
LimeWire, the rebranded file-sharing platform now focused on digital collectibles, has acquired the Fyre Festival brand for $245,300 in an eBay auction.
The company aims to reimagine the once-infamous 2017 music festival, known for its catastrophic failures, by shifting toward real-world experiences, community building, and surprise events.
While not reviving the original festival, LimeWire plans to use its $LMWR crypto token to offer exclusive access and perks.
The acquisition, backed by Ryan Reynolds’ Maximum Effort agency, marks a bold move to transform a tarnished brand, though details of future plans remain undisclosed.
LimeWire compró la marca Fyre Festival por $245,300 para reinventarla como experiencias del mundo real usando su cripto token.