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flag Korea's luxury travel surge, fueled by global cultural interest and the 2026 Virtuoso Symposium, highlights high-end, personalized experiences.

flag Luxury travel in Korea is growing rapidly, driven by global interest in Korean culture and the demand for unique, personalized experiences. flag Tourists are increasingly spending on high-end packages that include activities like traditional liquor-making, hanok architecture tours, gourmet cuisine, and ink painting, alongside medical tourism and makeup workshops. flag These "virtuoso tours" emphasize luxury accommodations, exclusivity, and authenticity, with no group shopping. flag The trend has been bolstered by Korea’s successful bid to host the 2026 Virtuoso Symposium—the first time the event is held in Northeast Asia—solidifying the country’s status as a premier luxury destination.

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