Gap Inc. hires top execs to expand into beauty and accessories across its brands.

Gap Inc. is expanding into beauty and accessories with key hires including Reed Krakoff and John Demsey, aiming to grow what CEO Richard Dickson called "sleeper categories." The moves, part of a broader strategy unveiled Wednesday, involve appointing executives to lead these new initiatives across its brands, including Old Navy, Banana Republic, and Athleta, signaling a major push into these markets.