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Chino Valley Ranchers' new ad, "Pocket-Sized Protein," released Sept. 17, 2025, shows CEO Chris Nichols humorously hiding hard-boiled eggs in his pockets at a reunion, promoting eggs as portable protein.
Chino Valley Ranchers, a family-owned egg producer, has released its latest viral commercial, "Pocket-Sized Protein," featuring a man humorously slipping hard-boiled eggs into his jacket pockets at a high school reunion, sparking confusion and laughter.
The ad, directed by Alex Ribble of Big Chief and starring CEO Chris Nichols, highlights eggs as a portable protein source while showcasing the brand’s signature bold, unconventional storytelling.
Known for past viral hits, the company continues its tradition of entertaining, shareable content that blends humor, nostalgia, and absurdity.
The commercial, released on September 17, 2025, has quickly gained attention for its creativity and charm.
El nuevo anuncio de Chino Valley Ranchers, "Proteína de bolsillo", lanzado el 17 de septiembre de 2025, muestra al CEO Chris Nichols ocultando humorísticamente huevos duros en sus bolsillos en una reunión, promocionando los huevos como proteína portátil.