A Chinese automaker is launching a premium full-size SUV to challenge vehicles like the Toyota LandCruiser, signaling a shift toward higher-end markets.

A Chinese automaker known for affordable vehicles is expanding into the premium segment with a new full-size SUV, positioning it as a competitor to models like the Toyota LandCruiser. The vehicle features a large stature, advanced technology, and improved build quality, signaling the brand's shift toward higher-end markets. While specific details on pricing and availability remain limited, the move reflects broader trends of Chinese manufacturers enhancing their global reputation and targeting more upscale consumers.