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flag Boots Hearingcare opens Kingston flagship store with immersive tech and free trials to combat hearing loss stigma.

flag Boots Hearingcare has opened a new flagship store in Kingston, featuring an immersion room and self-screening centre to help customers experience modern hearing aids in realistic environments like restaurants and concerts. flag The store offers free hearing tests and allows trial periods before purchase, aiming to challenge outdated views of hearing aids and improve access to expert care. flag This initiative supports broader efforts to address rising hearing loss, with similar services now available at a new location in York.

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