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Ben & Jerry's co-founder Jerry Greenfield resigns, citing Unilever's suppression of the brand’s activism and loss of independence.
Ben & Jerry's co-founder Jerry Greenfield has resigned after nearly 50 years, citing the loss of the brand’s independence under parent company Unilever.
Greenfield claimed Unilever has silenced the company’s social activism, despite a 2000 merger agreement guaranteeing its ability to pursue progressive values.
Disputes have persisted since 2021, including Ben & Jerry's decision to stop selling in Israeli-occupied West Bank territories.
Greenfield said he could no longer work for a company he felt was being suppressed.
Unilever has not confirmed the claims, stating Ben & Jerry's remains a proud part of The Magnum Ice Cream Company, which is preparing for a stock market float.
El cofundador de Ben & Jerry, Jerry Greenfield, dimite, citando la supresión de Unilever del activismo de la marca y la pérdida de su independencia.