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flag Australia's We Breathe program reduces Indigenous smoking through education and support, targeting a 2% drop by 2030.

flag The We Breathe initiative, part of Australia’s National Tackling Indigenous Smoking program, works to reduce smoking rates among First Nations people, where 27% smoke—nearly double the national average. flag Rooted in historical trauma from colonial-era tobacco use as a tool of control, the program delivers school-based education to youth, highlighting the dangers of tobacco and vaping, encouraging quitting, and connecting individuals to support services like Quitline. flag Rebranded from "Butt Out Boondah" and operating for ten years, the initiative has contributed to progress toward a 2% reduction in smoking rates by 2030.

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