Simple Energy, an Indian EV company, launched rare earth-free scooters, boosting its market position amid supply chain challenges.

Bengaluru-based Simple Energy has become the first Indian electric two-wheeler company to commercially produce heavy rare earth-free motors, using an in-house developed, patented motor design that replaces rare earth magnets with optimized compounds without sacrificing performance. This move addresses supply chain disruptions caused by China's export restrictions on rare earth materials. The company aims to strengthen its position in India's competitive EV market after facing certification delays and funding challenges. With 42 stores open and plans to reach 100 by December, Simple Energy reported ₹40 crore in revenue for FY25 and expects ₹30 crore in August, driven by sales of its new rare earth-free scooters.