Indian celebrities sue in Delhi High Court to protect their digital identities from AI deepfakes and misuse.

Indian celebrities like Aishwarya Rai Bachchan, Karan Johar, and Amitabh Bachchan are increasingly turning to the Delhi High Court to protect their personality rights amid rising concerns over AI-generated deepfakes, unauthorized merchandise, and online exploitation. Seeking legal recourse under Article 21’s right to privacy and dignity, they aim to control the commercial use of their names, images, voices, and likenesses. Courts have granted interim injunctions to halt misuse, especially on e-commerce sites and social media, highlighting the urgent need for a clear legal framework. The trend, gaining momentum since 2020, reflects broader anxieties about digital identity, gendered exploitation, and the erosion of personal autonomy in the age of AI.