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flag Gen Z favors non-traditional scents like vanilla and "clean skin" over classic fragrances, study shows.

flag A study reveals that Gen Z prefers non-traditional scents like vanilla, strawberries, cherry blossom, and "clean skin" over classic fragrances such as cut grass and sandalwood. flag Among those aged 18-24, 64% are willing to pay more for scents they enjoy, and 31% change their fragrances based on events. flag The surprising entry on the top 20 list is "gym smell," indicating a preference for natural scents like sweat.

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