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flag PepsiCo is replacing artificial dyes in Doritos and Cheetos with natural ingredients like beets and paprika.

flag PepsiCo is developing naturally colored versions of Doritos and Cheetos using beets, radishes, paprika, annatto, and turmeric, to replace artificial dyes. flag The company aims to remove artificial colors and flavors from all Lay's and Tostitos chips by the end of the year. flag Already, 60% of PepsiCo's products are free from artificial dyes, and other major food companies are following suit.

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