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HBO Max CEO hints at future price hikes, citing content value amid streaming competition.
Warner Bros.
Discovery CEO David Zaslav suggests HBO Max may see price increases due to its high-quality content, despite rising consumer costs for streaming services.
Zaslav argues that the value of HBO Max's content justifies higher prices, though he faces challenges as more viewers opt for niche streaming options.
The company aims for at least 150 million subscribers by 2026.
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El CEO de HBO Max insinúa futuros aumentos de precios, citando el valor del contenido en medio de la competencia por streaming.