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flag HBO Max CEO hints at future price hikes, citing content value amid streaming competition.

flag Warner Bros. flag Discovery CEO David Zaslav suggests HBO Max may see price increases due to its high-quality content, despite rising consumer costs for streaming services. flag Zaslav argues that the value of HBO Max's content justifies higher prices, though he faces challenges as more viewers opt for niche streaming options. flag The company aims for at least 150 million subscribers by 2026.

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