Gen Z in the UK drives cask ale revival, with a 50% rise in its popularity among young beer drinkers.

Gen Z is driving the revival of cask ale in the UK, with 25% of 18-24-year-old beer drinkers regularly ordering it, a 50% increase from last year. The variety and quality of cask ale appeal to younger consumers, leading to more pub visits and contributing to the hospitality sector. The Campaign for Real Ale highlights that Gen Z prefers cask ale for its freshness and taste, with thousands of pubs participating in Cask Ale Week to promote the diverse range of styles.