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flag Chinese toy Labubu's global sales surge 668%, symbolizing China's expanding cultural influence.

flag Labubu, a grinning rabbit toy from China, has become a symbol of China's growing global cultural influence. flag Sales of Labubu, made by Pop Mart, surged 668% in 2025, reaching $670 million, with 40% of sales outside China. flag The toy's popularity reflects China's efforts to expand its "soft power" through creative exports, similar to the success Japan and South Korea have had with their pop culture.

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