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flag China's e-commerce giants battle in a price war, facing losses and regulatory warnings.

flag China's major e-commerce firms like Alibaba and JD.com are locked in a fierce price war, leading to significant financial losses and margin pressures. flag Regulators are concerned and have warned against unsustainable competitive practices. flag Despite the short-term pain, companies aim to boost their market share and sales volumes, hoping for long-term gains.

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