Apple's September 9 event will unveil the iPhone 17 series, with price hikes and new features.

Apple's "Awe Dropping" event on September 9 will likely introduce the iPhone 17 series, featuring four models including the iPhone 17 Air, which is touted as the thinnest iPhone yet but may come with trade-offs like a smaller battery. The iPhone 17 Pro Max is expected to have a larger 6.9-inch display and cost around $1,299. The event will also unveil updates to the Apple Watch and AirPods Pro. The new iPhone models will likely see price increases, with the entry-level iPhone 17 starting at around $799 and the AirPods Pro 3 featuring improved noise cancellation and a new design.