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flag The US Open, generating over $560M, secures a new $2B, 11-year broadcast deal with ESPN starting 2026.

flag The US Open tennis tournament, held in New York, generates over $560 million in revenue, with ticket sales as the main income source. flag A new 11-year, $2 billion broadcast deal with ESPN starts in 2026. flag The event attracts luxury brands due to its affluent audience. flag The USTA introduced a new mixed doubles format to boost early tournament attendance, aiming to surpass last year's record of 1.04 million attendees.

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