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Aldi playfully apologized to Lidl after briefly losing title of cheapest UK supermarket.
Aldi, a budget supermarket, issued a playful apology to its rival Lidl on social media after briefly losing the title of the cheapest supermarket in the UK for July.
Aldi, which had held the title for 20 months, regained it in August.
The apology was part of the friendly competition between the two discount supermarket chains.
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Aldi se disculpó juguetonamente con Lidl después de perder brevemente el título del supermercado más barato del Reino Unido.