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flag Taylor Swift's "Showgirl" era sees massive sales spikes for fashion and home decor brands.

flag Taylor Swift's "Showgirl" era, following her 12th studio album announcement, has significantly boosted sales for brands in clothing, jewelry, home décor, and arts and crafts materials. flag Shopify data shows week-over-week sales surges of 20,348% in clothing tops, 16,740% in jewelry, 3,075% in home décor, and 2,715% in arts and crafts materials. flag Brands can capture more sales by aligning their offerings with the "Showgirl" aesthetic, which includes Portofino orange glitter and sequins.

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