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Taylor Swift's "Showgirl" era sees massive sales spikes for fashion and home decor brands.
Taylor Swift's "Showgirl" era, following her 12th studio album announcement, has significantly boosted sales for brands in clothing, jewelry, home décor, and arts and crafts materials.
Shopify data shows week-over-week sales surges of 20,348% in clothing tops, 16,740% in jewelry, 3,075% in home décor, and 2,715% in arts and crafts materials.
Brands can capture more sales by aligning their offerings with the "Showgirl" aesthetic, which includes Portofino orange glitter and sequins.
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La era "Showgirl" de Taylor Swift ve picos masivos de ventas para las marcas de moda y decoración del hogar.