Cracker Barrel removes Pride page and DEIB references from its site amid backlash over logo rebrand.

Cracker Barrel Old Country Store has removed its Pride and DEI (Diversity, Equity, Inclusion) pages from its website following a backlash over its logo rebrand. The company faced criticism from right-wing influencers and decided to abandon the rebrand, reverting to its original logo. The website changes, which include removing references to its LGBTQ+ and DEI employee resource groups, were said to reflect the removal of outdated content. The controversy has also led to a decline in the company's stock value.