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flag Study finds sustained frugal habits, not quick fixes, key to reducing global food waste.

flag A new study highlights that adopting long-term frugal habits like planning meals and reducing food waste at home is more effective in tackling global food waste than quick fixes or brief prompts. flag Subtle cues on awareness campaigns don't significantly change behaviors. flag The research emphasizes the need for sustained strategies and cultural shifts towards frugality to address the issue, as a third of all food produced is wasted globally, despite billions facing food insecurity.

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