ZEE Entertainment names Laxmi Shetty as new ad revenue head amid mixed financial results.

ZEE Entertainment Enterprises has appointed Laxmi Shetty as the new head of advertisement revenue for broadcast and digital, following the departure of Ashish Sehgal. Shetty, with over 20 years at ZEE, will focus on enhancing revenue across linear and digital platforms. Despite a 24% rise in net profits, ZEE's revenue from core operations dropped 14% in the first quarter of 2025-26. The company aims for 8-10% revenue growth in the next fiscal year.