Cracker Barrel faces backlash over new logo and design changes, aimed at broadening appeal.

Cracker Barrel, an American family restaurant chain, is facing backlash after announcing a new logo and interior redesign aimed at appealing to a broader audience. Critics argue the changes remove the brand's nostalgic charm, while the company reassures customers that core values like Southern hospitality and vintage Americana will remain. Despite a recent 10% stock drop following the announcement, Cracker Barrel's stock has seen a 12% increase this year and 40% over the last 52 weeks. The controversy highlights challenges brands face in modernizing while retaining loyal customer bases.