DS Group and WPP Media launch digital marketing guide for India as digital ads projected to dominate market.

DS Group and WPP Media have launched a digital marketing playbook for India, addressing the lack of standardized practices in a market where digital ads are forecast to capture 60% of the advertising spend. The playbook aims to provide actionable systems and templates for areas like social media and SEO. Meanwhile, the K-Beauty sector in India has grown by 35%, becoming more accessible through strategic pricing and the influence of K-Pop culture.